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zoominfo pricing

ZoomInfo Pricing (2024) – Actual Prices With Full Package Details

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ZoomInfo Pricing requires a call with the sales department but we’ve had people share pricing with us. This means you’ll have to calendar a call and go through a discovery process. Pricing for ZoomInfo in 2024 is actually not available on their website which is somewhat understandable. With a starting price of $6,995 it makes sense from the vendor’s point of view to not make their pricing publicly available.

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The cost of ZoomInfo may initially scare you but it is a category leading product for a reason. We recommend scheduling a demo to learn more.

UPDATE: However, that pricing is NO LONGER AVAILABLE. So to answer the popular question of how much does ZoomInfo cost? New ZoomInfo packages start at $14,995 a year with a minimum of a two year agreement. The price goes up slightly if you’re only signing for a year

If you’re looking at ZoomInfo alternative but not ready to make the sizable annual commitment, we would recommend checking out Wiza—an increasingly popular B2B contact database with just as many contacts, plus real-time email address verification and super flexible pricing (including a free trial with 25 credits).

There are also a ton of options and features in each of the four options. Looking at packages, it is obvious that their pricing is not for solo founders or teams with small budgets. Their entry level pricing is significantly more expensive than a lot of the Hunter.io alternatives, even when you compare the enterprise level packages.

UPDATE: There are now three options with multiple features in each package. Professional doesn’t make sense for most companies that are making calls because it lacks mobile numbers. With the shift to remote, mobile numbers are critical.

The product add-ons are very interesting options. Engage is something that would be comparable to a SalesLoft Competitor. It is likely you’ll be able to consolidate your sales tooling with ZoomInfo instead of having various vendors. This means you can likely get a lower price.

Chat is a new product for the website that they’re trying to get adoption for.

Chorus is an acquisition that helps with sales call coaching via AI sales call analysis. This is part of ZoomInfo’s strategy to bundle sales tools. It competes with Gong and has received positive reviews. It may even be useful for sales recruiters when searching for qualified sales candidates.

This ZoomInfo explainer video shows the power of ZoomInfo, which will allow one to understand ZoomInfo’s pricing model and why it costs so much.

ZoomInfo Pricing Explained:

Below is actual pricing from ZoomInfo acquired in September 2021. This includes Professional, Advanced and Elite tiers which is a change from the previous four tiers. What you’ll notice is a major change in the available product add-ons. If you’re wondering what is intent data we have content on that. If you’re looking for a comparison of ZoomInfo vs D&B Hoovers we have that as well.

ZoomInfo is a category leading product for a reason. We recommend scheduling a demo to learn more.

zoominfo pricing
ZoomInfo Pricing Chart

ZoomInfo Pricing Tiers

The pricing below is from 2021 – May 2022 is available below which is similar to 2023 pricing and lower than the 2024 pricing.

  • Professional = $14,995
  • Advanced = $24,995
  • Elite = $39,995

The pricing below is from 2020

  • Starter  = $6,995
  • Professional = $14,995
  • Advanced = $24,995
  • Elite = $44,995

Each tier comes with a variety of options. ZoomInfo does require an annual agreement.

Is ZoomInfo Free? Is There a ZoomInfo Free Trial Available? Updated for 2024

Can we get ZoomInfo for free? Or a free trial? These are very common questions. The answer is it is most definitely not free, but ZoomInfo does have a request form on their website in order to make a request for a free trial version of ZoomInfo. Consider using a free trial of ZoomInfo before making the plunge into their paid model.

As for actual pricing, ZoomInfo pricing in 2024 is up somewhat from 2023. One thing to know is that they offer annual contracts but will be open to payments made quarterly. This is not advertised but with a simple ask they’ll offer it.

Often you can get the entry level package for around 7-8K a year.

Most purchases fall in the $10-35K range given the options.

When adding additional packages or offerings like Chorus.ai you can likely negotiate a discount on the cost of ZoomInfo in 2024.

ZoomInfo SalesOs Pricing

A reader has shared their recent 2024 pricing. This is based on a two year contract. If you’re a solo founder it’s not a fit, if you have a a few salespeople the cost is justified if you have a deal size large enough. B2B data is foundational. Adding in tech stack consolidation by bringing in tools like Chorus and Engage could be an add-on, as well as intent data.

ZoomInfo is a category leading product for a reason. We recommend scheduling a demo to learn more.

zoominfo pricing 2023
how much does zoominfo cost

ZoomInfo Features Comparison Chart:

Depending on which tier product you sign up for, ZoomInfo has a different level of features for each:


StarterProfessionalAdvancedElite
Features by Package
Home / Dashboard
Yes
YesYesYes
Quick Search
Yes
YesYesYes
Advanced Search
Yes
YesYesYes
ZoomInfo Opt Out Lists
Yes
YesYesYes
ReachOut Chrome Extension
Yes
YesYesYes
ListsMy Records OnlyYesYesYes
ListMatchYesYesYes
TaggingYesYesYes
IntegrationsYesYesYes
EnrichYesYesYes
AlertsYesYes
WebSightsYesYes
EventsYesYes
NewsYesYes
EnhanceYesYes
View CustomizationYesYes
Master SuppressionYesYes
Monthly User CreditsYesYes
Do Not CallYesYes
Ideal Customer Profile ScoreYes
AI-Generated Ideal Customer ProfileYes
WorkflowsYes
NeverBounce Email Verification Checks$$Yes
FormComplete$$$
InboxAI Premium$$$
Compliance API$$$
Data by Package
Company ProfilesYesYesYesYes
Contact ProfilesYesYesYesYes
Direct Phone & Verified Email AddressYesYesYesYes
Notice Provided DateYesYesYesYes
Accuracy ScoreYesYesYes
European Data$$$
TechnologiesYesYes
Org ChartsYesYes
ScoopsYesYes
FundingYesYes
Education & Employment HistoryYesYes
Locations & HierarchyYesYes
Web ReferencesYesYes
Mobile Phone & Personal EmailYesYes
Attributes$Yes
Intent$Yes
Department Employee CountsYes

How Much Does ZoomInfo Cost?

The cost of ZoomInfo depends on the package and the number of add ons. There are various options as of May 2022.

  • Single user Pro Lite: $11,995 – 5,000 credits annually
  • Professional: $15,995 – Up to 3 users included 5,000 credits/annually
  • Advanced: $24,995 – Up to 5 users included 10,000 credits annually + 1,000/month/user
  • Elite: $34,995 – Up to 5 users included

Then you have options you can include like ZoomInfo Engage or Chorus.

Then there are other features available like more data downloads or including additional data topics.

ZoomInfo additional costs

If ZoomInfo Pricing Is Too high, Check Out These ZoomInfo Alternatives

Here’s a list of free options if you need to acquire email addresses for free or want to know how to find phone numbers. These will not be as robust as ZoomInfo but they’ll get the job done if you’re looking to run an outbound campaign. If you’re ready to level your outbound game up, you may want to consider SalesLoft competitors that vary in price.

If you’re looking for a full on analysis of ZoomInfo Competitors we broke down a comparison of 12 different alternatives. And here is a vibrant Reddit thread with a discussion on ZoomInfo’s pricing.

How much is ZoomInfo per month?

ZoomInfo only offers annual plans. Pricing may start below $10,000 a year which.

How much is ZoomInfo?

Pricing varies based on package and options selected with most packages falling in the $10,000 to $35,000 range.

What features are included in ZoomInfo pricing plans?

Basic features focus on contact data and basic company info. Higher plans add progressively more data fields, integrations, news monitoring, org charts, saved searches email plugins, API access and predictive analytics.

Does ZoomInfo offer non-profit and academic pricing?

Yes, discounted plans for qualifying non-profit entities and academic institutions area offered as Community Edition rates through contacting ZoomInfo’s sales department.

What billing options does ZoomInfo provide?

Plans are paid monthly or can be annually, upfront for bigger discounts. Multiple payment options like credit card, PayPal, wire transfer ACH or check options are available.

Is ZoomInfo pricing and data tailored for global or regional access?

Most plans target US-centric company data and contacts. Local or international contact data requires custom pricing subject to geographic scope needs and export compliance factors.

Does ZoomInfo offer enterprise pricing models?

Yes, expanded enterprise options such as volume discounts, multi-year contracts, and outcome-based pricing is offered through enterprise sales negotiation.

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