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hotjar pricing

Table of Contents

Are you looking for Hotjar pricing to see how much Hotjar will cost your organization? We’ve got you covered with a breakdown of Hotjar pricing, as well as Hotjar alternatives.

What is Hotjar?

Hotjar is a behavior analytics platform designed to help you understand your audience better.  Hotjar does research and optimization tools for websites.

Hotjar has tools to reveal the online behavior and voice of your users. Analysis and feedback tools are combined and will give users detailed information on how to improve your site’s user experience, performance and conversion rates. Hotjar is a website visualization software that lets the users discover, consolidate and communicate users’ needs.

Hotjar Pricing

Hotjar comes in four plans which are Basic, Plus, Business and Scale.

It offers both monthly and yearly payment.

If you are unsure whether to subscribe to Hotjar, you can always try out their Basic plan first which is free of charge.

The Hotjar pricing for the packages are as follows:

Price/ Per MonthFREE$39$99Contact Salesat Hotjar to learn more
PlansBASICPROBUSINESSSCALE
Annual DiscountFREE$32per monthbilled annually$80per monthbilled annuallyContact Sales

Hotjar Pricing Plans

There are a number of features available with the Basic version of Hotjar. Hotjar’s free plan is a good way to test it before you get into a paid plan.

Paid plans include Plus and Business. There is also the Hotjar Scale Plan.

If you subscribe to the Basic plan, you can start using the available features and it is free forever.

This plan is not a trial version but rather a brief look at the software and all that it can offer. In the Basic plan, you can get started with Observe essentials. In this plan, you will get access to:

  • Up to 1050 sessions/ month
  • Automatic data capture
  • Unlimited heatmaps

Hotjar Plus plan is suitable to observe small teams. Subscribers will get more traffic and tools. With the Hotjar Plus plan, you will get everything in the Basic plan, plus:

  • Up to 3000 sessions/ month
  • Filter and segment data
  • Events API: track custom user actions

While in the Business plan which is the best plan for growing companies, you will get everything in the Plus plan as well as:

  • Starting from 500 daily sessions
  • Custom-built integrations
  • Identify API: track custom user attributes
  • Frustration and confusion signals
  • Removal of Hotjar branding

The fourth plan that Hotjar offers is the Scale plan. This plan is for large organizations. In this plan, user will get everything in Business Plan, plus:

  •  Unlimited daily sessions
  • Dedicated customer success manager
  • Unlimited sites under the same plan
  • SAML single sign-on (SSO)
  • Enough data for the largest sites
  • Full access to every feature

Hotjar Scale Plan Pricing

If none of the other account plans suit your needs, you have the option to create a custom Scale plan. This includes all the Business plan features, plus any other features you may need.

Upon request, you can subscribe to Scale Plan which will allow you to get access to features such as SAML single Sign-On (SSO), unlimited daily sessions and sites under the same name and many others.

Hotjar Product Comparison

Another behaviour analytical platform aside from Hotjar is Smartlook. Smartlook is a qualitative analytics solution for mobile apps as well as websites. Smartlook was launched in 2016 and currently secured more than 2800 paying organizations across the world including Volvo, Sky, Vogue and Livestorm.

The major difference between Hotjar and Smartlook is that Hotjar focuses on websites only while Smartlook provides service for both websites and mobile apps. If you are focusing more on websites instead of mobile apps, Hotjar is the right one for you.

How Much Does Hotjar Cost?

Hotjar has a no cost option but paid starts $39 per month and pricing increases to well over $99 per month. Hotjar uses monthly and annual billing for all of its’ plans. You can save up to 20% discount with annual billing.

Here’s what the actual cost of Hotjar is if you pay it off monthly compared to the lump sum:

PlanTotal Per Year Paid MonthlyYearly Once-off
Plus$39 X12 = $468$32 x 12 = $384
Business$99 X 12 = $1188$80 X 12 = $960

If Hotjar Pricing is Too High, Check Out These Alternatives

  • FullStory
  • Contentsquare
  • VWO
  • Crazy Egg
  • Mouseflow
  • Lucky Orange
  • Inspectlet

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