ZoomInfo went public in 2021 and is the most popular player in the space, however there are many worthy ZoomInfo competitors and ZoomInfo alternatives to consider. So much of B2B sales relies on finding the right decision makers at your target buyers because those are the contacts you need to nurture and build relationships with. It’s a trope of sales lore for a reason and the best of the best in terms of sales and business development have a knack for identifying those key individuals and spending disproportionate resources on them. In recent times, this has been made much more efficient by software platforms like ZoomInfo which automate away a lot of the manual work and do some of the heavy lifting for you. Nowadays, a combined effort between man and machine is what can take your sales to the next level.
In this article, we’ll look at the ZoomInfo offering, and then some ZoomInfo competitors to give you all the information you need to make the right decision for your use case to find the best sales tool for prospecting based on your needs.
(we may receive an affiliate fee for links in this post)
What is ZoomInfo
ZoomInfo is a market intelligence solution for companies who are selling B2B and need to identify key personnel in their target market. Beyond identifying these decision makers, the platform also acts as a CRM and sales pipeline tracker as you can build segmented audiences, append sales and marketing data, as well as track lead progress throughout a deal lifecycle. It thrives in its ability to centralize both individual profiles and company profiles in a way that delivers all the relevant insights to business development managers so that they have a holistic view of the entire lead generation cycle.
They describe the workflow as going something like this:
- Find your targets.
- Dig deeper and connect in a meaningful way.
- Confidently reach prospects when they need you most.
- Empower your team to succeed with turbocharged workflows.
When used well, ZoomInfo can be an incredibly powerful asset for a sales team, bringing the power of the internet, automation, and customized marketing strategies to B2B in a way that improves the experience in every facet.
ZoomInfo Overview
ZoomInfo Pricing
- ZoomInfo doesn’t share any information on standard pricing online, instead they craft a price uniquely for you based on three factors: features and functionality, number of licenses, and credit usage.
- The cost of the credits depend on how much depth of information you require about your target audience, and other factors such as real time alerts.
- The integrations you require will also impact the pricing and packaging – these include integrations with CRM software, sales automation tools, and other marketing software that you might wish to tie together.
- However, we’ve obtained ZoomInfo Pricing that you can view by clicking here. You can also look at prices per lead for Hunter.io Alternatives.
If you’re looking for info on a ZoomInfo free trial, we’ve put together a writeup.
ZoomInfo Competitors
Now let’s look at some of ZoomInfo’s competitors, breaking down what sets them apart and what use cases they are best suited for:
Cognism – A Top ZoomInfo Competitor
Cognism is a powerful prospecting tool whose key differentiator is that they place a lot of focus on compliance when it comes to data privacy and the like. The B2B contact information that they serve to clients is globally compliant and helps sales teams find the right decision makers while still having the peace of mind to know that it was generated ethically and above board. It’s a different type of ZoomInfo competitor for that reason.
Cognism Overview
Cognism Pricing and Integrations
Their range of products includes sales prospecting, lead generation, sales sequencing, and much more. They don’t offer pricing information online, instead you need to speak to a member of their sales team to create a custom quote for your particular needs.
They do offer a wide range of integrations, including the following:
Cognism Review
If data compliance is a key value for you, or if you’re in a highly regulate industry, then Cognism can be a great choice because they take care of all that compliance for you. You’ll have the peace of mind to know that your data is collected in the right way and that you’ll always be above board which is a key differentiator among the ZoomInfo competitors.
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All in all, there are lots of ZoomInfo competitors that can offer a lot of the same functionality, albeit with slightly different focus areas and implementations. When deciding which one is right for you, take your time to identify the key parts of your sales prospecting process that needs help and pick your tool on that basis. It’s also worth taking advantage of the free trials that most platforms offer so you can test the software and see if it meets your needs as expected.
Once you’ve got the right one and are putting it into practice, you’ll be off to the races!
Full comparison of ZoomInfo vs Cognism.
Learn more about the Cognism Free Trial.
Uplead – Good ZoomInfo Alternatives
Uplead is a sales prospecting platform that aims to provide highly accurate B2B sales prospects on a consistent basis, cleaning out low-quality leads and leaving you only with highly tractable buyer propositions to pursue. They have spent a lot of resources in order to provide clean data, free of the muck that sometimes comes along with traditional lead generation tools. They use real-time email verification to make sure that you are always connecting with real, qualified leads – saving you time and money in the process. When considering one of the ZoomInfo competitors, price and integrations are always a factor.
Uplead Overview
Uplead Pricing and Integrations
| Free | Essentials | Plus | Professional | |
| Pricing | $0 | $99 per month | $199 per month | $399 per month |
| Monthly Credits | 5 | 170 | 400 | 1000 |
| Price of Additional Credits | N/A | 0.60 | $0.50 | $0.40 |
| Features | Single User, 100% Verified Emails, Unused Credits Rollover, Data Enhancement, Competitor Intelligence, Technology Tracking, Email Pattern Intel | |||
| Integrations | Salesforce, HubSpot, Zoho, PipeDrive, Microsoft Dynamics 365, Outreach, SalesLoft, Reply.io, Woodpecker, Copper, Nimble, Mailshake, Lemlist, Close, Insightly |
Uplead Review – One of the Worthy ZoomInfo Competitors
Uplead’s most powerful feature is their real-time email verification which serves as a great defense against wasting time with out-of-date information. If you really value a clean lead database and don’t have the resources to worry about it yourself – Uplead can be a valuable ally.
If you’d like more info on Uplead and Uplead Pricing, click here. Also check out Uplead vs. ZoomInfo.
Clearbit – Top ZoomInfo Competitors
Clearbit sells themselves as a marketing data engine for all your interactions with customers. Their platform helps you to understand your customers in a deep way, identify future prospects efficiently, and deliver personalized sales and marketing at scale. Their database and functionality integrates really well into a range of popular platforms so it will fit seamlessly into your existing technology stack. They have a number of products in the space, but these two are the most relevant here:
- Enrichment: Gives you full context on every lead by leveraging various data points to enrich CRM data and provide a holistic view of potential buyers – as the starting point for advanced personalization. It integrates with Salesforce, HubSpot, Segment, Marketo, Pardot, Zapier, and Slack among others.
- Prospector: This platform instantly builds your pipeline by pulling in lead information that is customized for your unique use case. It seamlessly integrates with Salesforce and provides a valuable tool for identifying key prospects.
There is no pricing information available online because they craft different pricing structures depending on your business footprint, scale of usage, and functionality needs – so you’ll need to speak to their sales team to find out what quote you’ll get for your business. However, we’ve obtained Clearbit pricing.
Check out this Clearbit vs ZoomInfo deep dive.
Clearbit Overview
Clearbit Review – ZoomInfo Alternatives With Some Cool Offerings
Clearbit is a full-service sales and marketing tool that provides much more than just sales prospecting. If you are looking for a comprehensive solution across the value chain then this could be a good fit, but if you already have an existing process that you’re not ready to upend, you might be better served with something that is more lightweight. Clearbit is considered by many to be one of the top ZoomInfo competitors.
LeadIQ – Another Top ZoomInfo Competitors
LeadIQ is a popular sales prospecting tool that empowers sales teams to reach the right prospects faster and is a top alternative to ZoomInfo. It improves sales velocity by giving you one-click integrations with your CRM so you can save contact information as you browse, but it can also go out and find qualified leads for you, pulling all the data into an easy-to-use dashboard that goes a long way to making the sales process that much more efficient. Their key differentiator is full transparency in their dashboard, giving managers a birds-eye view of their teams prospecting activity, which is great for performance management and adjusting strategies where needed.
LeadIQ Overview
LeadIQ Pricing and Integrations
| Starter | Pro | Enterprise | |
| Pricing | $75 per user per month | Starting at $10,080 per year | Not Disclosed |
| Users | Maximum of 3 | Starts at 7 users | Starts at 20 users |
| Work Emails per user | 250 | 500 | Unlimited |
| Phone Numbers per user | 25 | 50 | 100 |
| Integrations | Google Sheets HubSpot | Salesforce Outreach SalesLoft |
LeadIQ Review
LeadIQ is probably the most intuitive and easy-to-use dashboard that you’ll find in the space a key differentiator among the many ZoomInfo competitors. If this is a key decision criteria for you, then this is a good fit. However, if you’re looking for more advanced functionality, the other options will be better for you.
Here’s more info on LeadIQ pricing, features and integrations.
Lusha – One Of The More Affordable ZoomInfo Competitors
Lusha is a sales prospecting tool that assists sales personnel with locating accurate B2B contact information, thereby shortening sales discovery cycles and driving further momentum as a result. It’s made with salespeople and recruiters in mind and is a powerful tool for weeding through the mass of information out there and surfacing only that that is relevant for your needs. They have a wonderful browser extension that brings the power of the platform with you wherever you go online, and they have over 120,000 business customers who rely on their services on a day-to-day basis.
Lusha Overview
Lusha Pricing and Integrations
| Starter | Professional | Premium | Enterprise | |
| Pricing | $0 | $63 per month | $159 per month | Custom |
| Users | 1 | Up to 3 | Up to 5 | Built to scale |
| Credits | 5 per month | 1,200 per year | 3,600 per year | Custom plan |
| Features | Email Addresses Phone Numbers | Email Addresses Phone Numbers Export Contacts | Email Addresses Phone Numbers Export Contacts Export to CRM | Email Addresses Phone Numbers Export Contacts Export to CRM Team Management API Access Dedicated Success Manager |
| Integrations | HubSpot, Salesforce, PipeDrive, Outreach, SalesLoft, Zoho |
Lusha Enterprise Pricing
View Lusha Pricing, including the enterprise pricing without needing to have a sales call.
Lusha Review
Lusha is best suited for recruiters and individual salespeople as most of the tools and functionality has been designed with that use case in mind. So, if that’s your focus – this is the one for you. For a more complete sales operation, you might be better off going with one of the more robust ZoomInfo competitors.
InsideView – ZoomInfo Alternatives You Might Not Know
InsideView aims to keep your CRM clean and up to date by enhancing your business intelligence so that your sales process goes that much smoother overall.
INSIDE VIEW HAS BEEN PURCHASED BY DEMAND BASE
Their platform assists with tying together customer data management, market segmentation and planning, and sales acceleration into a productive workflow that engages the right decision makers at the right time. They have a range of products that assist with this, but the most relevant are:
- Target: Helping to define detailed buyer personas, and then look for the right contact information to prospect new leads.
- Insights: Builds high-quality detailed profiles of your sales leads to give the personalized information you need to make a custom call on those prospects and deliver value to them on their terms.
They don’t have specific pricing information online because your quote is going to depend on which of their products you use, how many users you have, and a range of other factors. The best way to go about it is to chat to a member of their sales team and explain what your needs are, they will be able to give pricing that is relevant to the functionality you’re looking for.
InsideView Overview
The platform integrates with:
- Microsoft Dynamics 365
- Salesforce
- SAP
- Marketo
- Oracle / Eloqua
- Netsuite
- SugarCRM
- Infor
- AWS
InsideView Review
InsideView is a great option for businesses looking to enrich their CRM information with buyer personas and segmentation. It shines in that department. When it comes to other surrounding features, you’ll find better options elsewhere.
Lead411 – A Sold Choice Among ZoomInfo Competitors
Lead411 is a B2B marketing and sales intelligence contact database that uses sales triggers and continually updating contact data to ensure that you find the right decision-makers to prospect and interact with, without wasting time and resources. They are a popular ZoomInfo competitor according to G2 and other review platforms. They have a free Chrome extension that expands on the platform’s capabilities and brings even more high-quality information to your fingertips.
Lead411 Overview
Lead411 Pricing and Integrations
| Starter | Basic | Pro | Enterprise | |
| Pricing | $50 per month per user | $99 per month per user | $199 per month per user | Custom Plans |
| Contract Commitment | Month to Month | Month to Month | 3 months minimum | Flexible Terms |
| Contacts per month | 150 | 200 | 450 | Unlimited |
| Features | Emails only | Emails Phone Numbers Chrome Extension Unused Credits Rollover CRM, SaaS Integrations |
Lead411 Review
Lead411 offers good functionality and is worth considering. You need to really value their sales triggers if you are to choose this platform, because if you don’t – you’re probably better off going with something more established.
D&B Hoovers – A ZoomInfo Alternative From The Past
D&B Hoovers is the sales prospecting tool from dun & bradstreet that helps businesses find key decision makers and opportunities for growth. They offer dynamic search and list-building capabilities, real-time trigger alerts, comprehensive company profiles, and a range of other lead information that helps to deepen company intelligence and empower salespeople to spend less time searching and more time selling. Check out this deep dive comparison of ZoomInfo vs D&B Hoovers.
D&B Hoovers Overview
D&B Hoovers Pricing and Integrations
The platform integrates seamlessly with a range of CRM platforms including Salesforce, Microsoft Dynamics 365, Marketo, and Eloqua.
They don’t offer pricing information online but encourage you to try their free trial and then engage with the team to find the ideal solution and quote for your needs.
D&B Hoovers Review
It only really makes sense to go with this solution if you are already tied into the D&B ecosystem. In that case, the tight integrations with other solutions make this a no-brainer. Otherwise, you may want to go for another option.
Check out our ZoomInfo vs D&B Hoovers comparison article.
Seamless.ai – ZoomInfo Competitors To Consider
Seamless.ai is a real-time search engine for B2B contact information that uses artificial intelligence to fill your pipeline with highly qualified leads that are attached to accurate information for efficient sales processes. Their real time data verification ensures that your database doesn’t become less valuable every day – but instead remains up to date and current on a consistent basis. This alone is worth its weight in gold.
Seamless.ai Overview
Seamless.ai Pricing and Integrations
| Basic | Unlimited | |
| Pricing | $125 per month | Starts at $65 per user per month |
| Number of Users | 1 | 5-100 |
| Sales Leads | 250 per month | Unlimited |
| Email Addresses | 250 per month | Unlimited |
| Phone Numbers | 250 per month | Unlimited |
| Insights | 250 per month | Unlimited |
| CSV Downloads | 250 per month | Unlimited |
There is also an enterprise level solution for more than 100 users and this pricing is available on request. The feature list is wide here and the pricing is clear and doesn’t hide additional costs. What you see is what you get.
Seamless.ai Review
Seamless.ai offers a fresh take to the space and if you’re looking for AI assisted recommendations to take your prospecting to the next level, then this is a great choice. If you’re looking for a more hybrid approach with your salespeople, then other platforms are better suited for your needs.
Here’s a deep dive on Seamless.ai vs ZoomInfo.
Check this article out to learn more and get Seamless.ai pricing.
LinkedIn Sales Navigator – ZoomInfo Competitors For Different Reasons
LinkedIn is the behemoth of online business networking and is a staple tool of B2B salespeople the world over. LinkedIn Sales Navigator is their lead generation product that sits on top of their vast social network and helps you target the right people at the right organizations easily and efficiently. The powerful filtering functionality combined with the precise personalization possible because of the detailed information on the site, make this a very useful platform for high-quality B2B prospecting and often considered as table-stakes among the ZoomInfo competitors. It can’t really be considered one of the ZoomInfo alternatives because you need LinkedIn Sales Navigator plus a tool like ZoomInfo.
LinkedIn Sales Navigator Overview
LinkedIn Sales Navigator Pricing and Integrations
| Professional | Team | Enterprise | |
| Pricing | $64.99 per user per month | $103.33 per user per month | Pricing on request |
| inMail Reach Outs | 20 per month | 30 per month | 50 per month |
| Features | Advanced lead and company search Alerts on your saved leads and accounts Create custom lists | Share content and track engagement Sync with your CRM Warm introductions from teammates | CRM updates with data validation Integrate CRM contacts Advanced enterprise integrations |
| Integrations | Outlook Web Integration Sales Navigator Mobile App | SNAP Salesforce Microsoft Dynamics |
They offer a useful free trial for you to test the functionality before you purchase a plan – so be sure to take advantage of that to get a sense as to whether this particular implementation works for you.
LinkedIn Sales Navigator Review
If you rely on LinkedIn outreach a lot for your sales prospecting then it makes a lot of sense to use a tool like this because of how well it sits in the ecosystem. If you’re more focused on email connections, then look somewhere else. However, as one of the top ZoomInfo competitors, there is tremendous value in using a tool like LinkedIn Sales Navigator for better understanding your prospects, mapping out the org chart, finding new prospects and using a tool like these for free emails or pay for a Hunter.io alternative to conduct cold outreach.
Using LinkedIn for leads isn’t enough. You also need to be posting. Check this out to get inspired for our 33 LinkedIn Post Ideas.
RocketReach – Affordable ZoomInfo Competitors
RocketReach is a sales prospecting platform that aims to be your first-degree connection to any professional. It enables you to connect with key decision makers through their massive database which is continuously being updated and adapted to changing needs. They boast the information of 450m professionals across the world and are without doubt one of the largest storers of key B2B contacts in the world. Their tools help to automate sales and marketing operations in a big way and ensure that you’re spending more time selling, and less time looking for information.
RocketReach Overview
RocketReach Pricing and Integrations
| Essentials | Pro | Ultimate | |
| Pricing | $59 per month | $199 per month | $299 per month |
| Lookups | 125 per month | 300 per month | 833 per month |
It’s worth noting that you’ll get a 33% discount on the above monthly figures if you sign up for an annual plan with annual billing.
When it comes to integrations, you have thousands of options when you go through Zapier, so you can tie RocketReach into any tools that you currently have in your technology stack to provide the momentum that you need in your workflows.
RocketReach Review
RocketReach does only one thing, but it does it really well. If you’re simply looking for a lightweight tool to find the contact information of key decision makers, then it’s a great choice. If you’re looking for more functionality and other options, then you might want to go with a more comprehensive solution among the ZoomInfo competitors listed in this article.
View RocketReach Pricing.
Apollo.io – A Complete ZoomInfo Alternative
Apollo uses AI recommendations to find ideal sales prospects and target them effectively to drive sales results. The platform helps to gather this information and then track the progress of call and email campaigns on the back of the initial prospecting. It then really shines in the data and analytics behind these, making sure that you continue to improve your processes and strategies using data-driven insights over time.
Apollo.io Overview
Apollo.io Pricing and Integrations
| Free | Basic | Professional | |
| Pricing | $0 | $49 per user per month | $99 per user per month |
| User Minimums | 1 | 1 | 3 |
| Email Credits | Unlimited | Unlimited | Unlimited |
| Direct Dials | None | None | 50 per month |
| Email Sending | 250 per day | Unlimited | Unlimited |
| Sequence Automation Limits | 2 | Unlimited | Unlimited |
| Features | Basic Filters LinkedIn Extension Gmail Extension Email Tracking | CSV Export Limited API Access A/B Testing Manual Tasks Advanced Filters Advanced Reports and Dashboards Custom Fields Opportunities | Dialer Call Recordings Custom Stages Customizable Reports |
| Integrations | HubSpot, Salesforce (Pull-Only) | Outreach, SalesLoft, All Email Providers, HubSpot (Pull-Only), Salesforce (Pull-Only) | Outreach, SalesLoft, All Email Providers, HubSpot (Bi-Directional), Salesforce (Bi-Directional) |
They also have one larger tier if you’re doing more heavy lifting, and the pricing for this is custom on request, depending on your needs.
Apollo Review
Apollo is really powerful if you are looking for a tight connection between your prospecting efforts and highly customized email marketing campaigns. That’s where it shines and is a really good fit. If your email campaigns are not as sophisticated and you’re looking for lesser focus there, you can probably find better value for money elsewhere. Here’s a full Apollo.io review if you want to learn more and see how it compares as one of the more unique ZoomInfo competitors. It’s certainly a budget friendly ZoomInfo alternative and worthy Salesloft competitor.
SalesIntel – Newer ZoomInfo Alternative
SalesIntel is a relatively newcomer to the B2B data space. If you’re looking to buy business leads, this is a company that could be a ZoomInfo competitor worth considering.
SalesIntel Overview
Affordable ZoomInfo Competitors
When it comes to pricing of ZoomInfo competitors, some offerings are priced significantly lower. Below is a list of ZoomInfo Alternatives you can consider on a budget.
ZoomInfo Alternatives You Can Skip
There are ZoomInfo competitors that are worth considering as alternatives and others you can skip. These are three you can skip.
- D&B Hoovers
- InsideView
ZoomInfo Competitors That Are Pricey
ZoomInfo is not cheap and neither are these ZoomInfo competitors. When considering a ZoomInfo alternative, consider what you’ll get for the cost of the offerings below.
- Clearbit
- Cognism
- Seamless.ai – can get pricey
Don’t forget, if you go with ZoomInfo or are considering sending cold email, you’ll need to warmup your domain so you don’t go to spam. Here’s a list to the best email warm up tools.
