Table of Contents

Sales Guides Blog for 2024

Table of Contents

Get your sales guides to improve the performance of your sales organization. Read guides on everything from prospecting to making better sales hires. Our sales recruiters expertise is deep, and our sales guides are in depth, well researched, with actionable advice to help you whether you’re an early stage B2B startup or an established revenue organization.

What are the 7 steps of the sales process?

  1. Prospecting: Identifying and qualifying potential leads is step one. 80% of sales require 5 follow-up contacts after the first interaction. We discuss this in our sales guides below.
  2. Preparation: Research prospects beforehand so initial contact conversations are productive.
  3. First Contact: Introduce yourself, build rapport quickly, and convey interest in helping resolve the prospect’s issues.
  4. Presentation/Demo: Share demos and real examples showcasing how you can add value for the client.
  5. Addressing Concerns: Welcome tough questions and objections as a chance to clarify how you support customer priorities.
  6. Closing the Sale: Confirm mutual fit, finalize terms/pricing, sign contracts and secure the deal. Top sales people close  40% more deals than mid-level reps.
  7. Follow Up: Ensure successful onboarding, share resources, check-in regularly about evolving needs.

What are the Four Fundamentals of Sales?

  • Building Trust
    • Establishing credibility and rapport so prospects see you as reliable. 89% of customers say trust in a salesperson is very important.
  • Understanding Needs
    • Asking questions, listening well to identify the prospect’s challenges and priorities.
  • Communicating Value
    • Articulating your solution and demonstrating how it addresses their needs.
  • Gaining Commitment
    • Confirming the prospect’s decision to move forward based on resolving their needs.

Mastering these 4 fundamentals allows sales professionals to consistently progress deals through the pipeline. Employing these principles enables customizing compelling solutions for prospects through consultative selling. Ultimately, top sales teams leverage trust, needs analysis, tailored messaging, and closing skills to maximize transactions.

What are Some Examples of Sales Guides?

  1. “SPIN Selling”Explains the SPIN sales methodology of Situation questions, Problem questions, Implication questions, and Need-payoff questions to better understand customer challenges.
  2. “The Challenger Sale” – Outlines how the most effective sales people take an insight-led, consultative approach rather than just taking orders.
  3. “Fanatical Prospecting” – Provides guidance, training, and motivation for improving prospecting outreach to fill the pipeline.
  4. “Consultative Selling” – Details the skills needed for asking probing discovery questions, sharing relevant ideas, and co-creating solutions.
  5. “The Little Red Book of Selling” – Concise handbook covering 12.5 selling principles to master for sales excellence. Quick tips to improve selling skills.

These guides offer actionable recommendations on consultative questioning techniques, crafting compelling proposals, handling objections confidently, gaining commitment, and providing excellent customer service. Investing in sales enablement training resources pays dividends through increased conversion rates.

What are Some Reliable Sales Guide Templates?

Prospecting Tracker: This template tracks prospecting outreach across channels like email, phone, and social media to monitor follow-up frequency. It categorizes leads, measures response rate, and schedules next actions to approach new opportunities systematically.

Sales Call Discussion Guide: This template structures the client discovery process to profile the prospect’s situation, pains, needs and desired outcomes. It prompts personalized questions to get beyond superficial to address root causes.

Value Proposition Toolkit: This valuable and popular sales guide template helps organize key customer struggles matched to relevant assets like competitive data, case studies, demos, and collateral that validate ability to address each issue. Makes it easy to share persuasive content.

Equipped with these guides, sales teams can sharpen process execution around prospecting consistency, discovery dialogue quality, and showcasing relevance during presentations. Templates bring consistency to sales conversations, uncover true client needs, and ultimately convey value clearly.

3 Reliable Sales Strategy Templates:

  1. Ideal Customer Profile: Outlines the key attributes of your best customers including firmographic data, buying criteria, pain points and success factors. This strategic guide shapes effective targeting.
  2. Sales Playbook: A sales playbook template maps the end-to-end process from prospecting through closed deal with best practices for each stage based on proven messages that resonate.
  3. Value Narrative Worksheet: This outlines the customer journey with your solution highlighting the tangible improvements, return on investment and vision of future capabilities that underpin a compelling reason to buy.
software evaluation

The Ultimate Software Evaluation Guide

Software can streamline processes, save time, increase revenue and improve a company’s operations. However, not every software solution will be a good fit for your organization. Software evaluation can help you determine whether a solution is worth the investment. But

Read More »
erp vs crm

ERP vs CRM – How Are They Different?

If you’re looking to better understand the differences comparing an ERP vs CRM then we’ve got you covered! The success of an organization in this world of cut-throat competition depends significantly on its ERP, CRM and other essential software that

Read More »
procurement manager guide

The Procurement Manager Guide

Businesses that need to procure goods or services often start with a non-professional to perform these tasks often hiring a Procurement Manager. However, when a business needs to remain within its budget, the help of a procurement manager can help

Read More »
pay per lead

The Pay Per Lead Guide

Are you struggling to generate quality leads and considering a pay per lead model? Many brands find it challenging to attract qualified leads without investing too much time and money. The pay per lead model can help you make the

Read More »

Sales Guides Recent Blog Posts:

software evaluation

The Ultimate Software Evaluation Guide

Software can streamline processes, save time, increase revenue and improve a company’s operations. However, not every software solution will be a good fit for your organization. Software evaluation can help you determine whether a solution is worth the investment. But

Read More »
erp vs crm

ERP vs CRM – How Are They Different?

If you’re looking to better understand the differences comparing an ERP vs CRM then we’ve got you covered! The success of an organization in this world of cut-throat competition depends significantly on its ERP, CRM and other essential software that

Read More »
procurement manager guide

The Procurement Manager Guide

Businesses that need to procure goods or services often start with a non-professional to perform these tasks often hiring a Procurement Manager. However, when a business needs to remain within its budget, the help of a procurement manager can help

Read More »
pay per lead

The Pay Per Lead Guide

Are you struggling to generate quality leads and considering a pay per lead model? Many brands find it challenging to attract qualified leads without investing too much time and money. The pay per lead model can help you make the

Read More »