Table of Contents

segment pricing

Table of Contents

Are you looking for Segment pricing? We’ve got you covered so you can see how much Segment costs.

What is Segment?

Segment is a well-known market leading customer data platform (CDP), that helps businesses collect, clean and control their customers’ data. Segment enables developers to unify customers’ data from every customer touchpoint, and empower marketing, sales and customer service leaders with the insights they need to design and build relevant, data-driven customer engagement.

In 2020, Segment was acquired by Twilio. Their combination indicates that Twilio can help any business make their customer engagement across every channel more personalized, timely and impactful. This acquisition will benefit both developers and companies.

Segment Pricing

Segment comes in three plans which are Free, Team and Business. If you are confused whether to subscribe to Segment or not, you can always create a free account using the Free plan or you can try out their free trial for Team plan.

Segment pricing are as follows:

PlansFREETEAMBUSINESS
Price/ per month$0$120Flexible pricing based on needs. Contact Sales at Segment for more information.
Features– Includes 1000 visitors/month
– 2 Sources
– 300+ Integrations
Everything in Free, plus:
– 10000 visitors/ month
– Unlimited Sources
– Includes 1 Data Warehouse destination
Everything in Team, plus:
– Custom Volume
– Single View of the Customer
– Data Governance
– Advanced Roles & permissions
– Historical replay

Segment Pricing Plans

All the plans are designed for specific groups. So which plan is the most suitable for you?

In the Free plan, you will get to:

  • Collect data from 2 sources
  • Send data to unlimited destinations
  • Up to 1000 monthly users

Team plan has a 14-day free trial. In the Team plan, you will get to:

  • Collect data from unlimited sources
  • Send data to unlimited destinations
  • 10000 monthly users included

In the Business plan, you can customize the features according to your organizations’ needs. In Business plan, you will get to:

  • Collect data from unlimited sources
  • Send data to unlimited destinations
  • Custom volume
  • Activate audiences with Personas (Add-on)
  • Enforce data quality with Protocols (Add-on)
  • Transform and enrich your data
  • Set granular user roles and permissions

Segment Business Plan Pricing

In this plan, Segment allows users to custom and design the plan that is tailored to their very need. This plan offers pricing based on your needs. You can contact the Segment sales team to request a  demo or a price quote. 

How Much Does Segment Cost?

Segment uses only monthly billing for all of its’ plans. Their Free plan is free forever, while their Business plan is quote-base. Here’s what the actual cost of the Segment Team plan is in a year.

PlanTotal Per Year Paid Monthly
Team$120 X12 = $1440

If Segment Pricing is Too High or Not a Fit, Check Out These Alternatives

  • Google Analytics
  • MarketingCloudFX
  • Bloomreach
  • Mixpanel
  • BigPicture
  • Profisee

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