7 Best Tools for a GTM Engineer in 2025

Now that you have hired your ideal GTM Engineer, it is time to make sure that they have the best tools available to succeed.

Most GTM Engineers will prefer project management tools, data analytics software, and customer feedback platforms to inform the ideal go-to-market strategy. Marketing automation and collaboration tools will also be key.

With the right lineup, GTM Engineers will execute a successful GTM strategy and make data-driven decisions.

Here are 7 tools that are highly valuable for a GTM Engineer:

Here are 7 tools that we love for a GTM Engineer:

1. Salesforce, a leading Customer Relationship Management (CRM) platform, often serves as the central nervous system for sales and customer data. GTM Engineers utilize it to automate sales processes, integrate marketing and sales data, manage leads effectively, and derive valuable insights into the customer journey. Their expertise allows for the customization of workflows, the creation of insightful reports and dashboards, and the maintenance of data integrity across the entire GTM technology stack. You can find a lot more information on their website and LinkedIn.

2. HubSpot stands out as another widely adopted CRM and marketing automation platform, offering a suite of tools encompassing marketing, sales, service, and operations. GTM Engineers leverage HubSpot to orchestrate marketing campaigns, automate lead nurturing sequences, meticulously track sales activities, and foster tighter alignment between marketing and sales teams. Its robust integration capabilities ensure seamless connectivity with other vital tools within the GTM ecosystem. Hubspot has a super easy to understand website and LinkedIn for you to learn more.

3. Marketo (Adobe Marketo Engage), a powerful marketing automation platform from Adobe, is indispensable for GTM Engineers focused on implementing sophisticated lead management strategies, executing targeted email marketing campaigns, and enhancing customer engagement initiatives. It enables the creation of intricate campaign orchestrations, delivers personalized experiences at scale, and provides comprehensive analytics on marketing performance. Marketo might seem opaque from afar, so check out their website and LinkedIn.

4. Segment, a Customer Data Platform (CDP), empowers GTM Engineers to efficiently collect, cleanse, and activate customer data from a multitude of sources. By establishing a unified customer view, Segment facilitates personalized marketing efforts, targeted advertising campaigns, and the delivery of enhanced customer experiences across various touchpoints. It ensures data consistency and streamlines integration with both analytics and marketing tools. Learn some more on their website and LinkedIn.

5. Google Analytics remains a foundational web analytics service, providing crucial insights into website traffic patterns, user behavior, and the performance of marketing campaigns. GTM Engineers rely on it to understand how users interact with digital assets, measure the effectiveness of marketing initiatives, and pinpoint areas for optimization within the customer journey. Often used in conjunction with Google Tag Manager for streamlined tag management. You can find a few more details on their website and potentially their LinkedIn.

6. Google Tag Manager (GTM), a versatile tag management system, allows GTM Engineers to deploy and manage marketing and analytics tags (such as Google Analytics and Facebook Pixel) on websites or applications without the need for extensive code modifications. This simplifies the process of tracking crucial user interactions, conversions, and other significant events, providing valuable data for in-depth analysis and continuous optimization. Check out its cool features on their website and the broader Google Marketing Platform LinkedIn.

7. Slack, a widely adopted communication and collaboration platform, is instrumental in helping GTM Engineers maintain seamless connections with cross-functional teams, share timely updates, and effectively coordinate various go-to-market activities. Its extensive integration capabilities enable the reception of notifications and the sharing of data from other GTM tools, thereby streamlining workflows and fostering improved team alignment. Learn a bit more on their website and LinkedIn.