cold calls

UpLead vs ZoomInfo

UpLead vs ZoomInfo: Which platform is right for you and why?

This articles covers an in-depth comparison of UpLead vs ZoomInfo — looking at the product offerings in a head to head comparison. In any industry, the most difficult thing about running a successful business is finding and marketing your products … Read More

pay per lead

The Pay Per Lead Guide – Understanding Pay Per Lead

Are you struggling to generate quality leads and considering a pay per lead model? Many brands find it challenging to attract qualified leads without investing too much time and money. The pay per lead model can help you make the … Read More

What is a business development representative

What is a Business Development Representative?

A Business Development Representative (BDR) is the initial point of contact between a business and potential customers. The role’s main purpose is being part of the sales team to generate qualified leads. In most businesses, a BDR is tasked with … Read More