ZoomInfo Pricing requires a call with the sales department but we’ve had people share pricing with us. This means you’ll have to calendar a call and go through a discovery process. Pricing for ZoomInfo is not available on their website which is somewhat understandable. With a starting price of $6,995 it makes sense from the vendor’s point of view to not make their pricing publicly available.
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The cost of ZoomInfo may initially scare you but it is a category leading product for a reason. We recommend scheduling a demo to learn more.
UPDATE: However, that pricing is NO LONGER AVAILABLE. New ZoomInfo packages start at $14,995 a year with a minimum of a two year agreement. The price goes up slightly if you’re only signing for a year
There are also a ton of options and features in each of the four options. Looking at packages, it is obvious that their pricing is not for solo founders or teams with small budgets. Their entry level pricing is significantly more expensive than a lot of the Hunter.io alternatives, even when you compare the enterprise level packages.
UPDATE: There are now three options with multiple features in each package. Professional doesn’t make sense for most companies that are making calls because it lacks mobile numbers. With the shift to remote, mobile numbers are critical.
The product add-ons are very interesting options. Engage is something that would be comparable to a SalesLoft Competitor. It is likely you’ll be able to consolidate your sales tooling with ZoomInfo instead of having various vendors. This means you can likely get a lower price.
Chat is a new product for the website that they’re trying to get adoption for.
Chorus is an acquisition that helps with sales call coaching via AI sales call analysis. This is part of ZoomInfo’s strategy to bundle sales tools. It competes with Gong and has received positive reviews.
What Is ZoomInfo?
ZoomInfo Pricing
Below is actual pricing from ZoomInfo acquired in September 2021. This includes Professional, Advanced and Elite tiers which is a change from the previous four tiers. What you’ll notice is a major change in the available product add-ons. If you’re wondering what is intent data we have content on that. If you’re looking for a comparison of ZoomInfo vs D&B Hoovers we have that as well.
ZoomInfo is a category leading product for a reason. We recommend scheduling a demo to learn more.
ZoomInfo Pricing Tiers
The pricing below is from 2021 – May 2022 is available below which is similar to 2023 pricing
- Professional = $14,995
- Advanced = $24,995
- Elite = $39,995
The pricing below is from 2020
- Starter = $6,995
- Professional = $14,995
- Advanced = $24,995
- Elite = $44,995
Each tier comes with a variety of options. ZoomInfo does require an annual agreement.
ZoomInfo Pricing 2023
ZoomInfo pricing in 2023 is similar to 2022. One thing to know is that they offer annual contracts but will be open to payments made quarterly. This is not advertised but with a simple ask they’ll offer it.
Often you can get the entry level package for around 7-8K a year.
Most purchases fall in the $10-35K range given the options.
When adding additional packages or offerings like Chorus.ai you can likely negotiate a discount on the cost of ZoomInfo in 2023
ZoomInfo SalesOs Pricing
A reader has shared their recent 2023 pricing. This is based on a two year contract. If you’re a solo founder it’s not a fit, if you have a a few salespeople the cost is justified if you have a deal size large enough. B2B data is foundational. Adding in tech stack consolidation by bringing in tools like Chorus and Engage could be an add-on, as well as intent data.
ZoomInfo is a category leading product for a reason. We recommend scheduling a demo to learn more.
ZoomInfo Product Comparison
The product comparison is older.
| Starter | Professional | Advanced | Elite | |
| Features by Package | ||||
| Home / Dashboard | Yes | Yes | Yes | Yes |
| Quick Search | Yes | Yes | Yes | Yes |
| Advanced Search | Yes | Yes | Yes | Yes |
| ZoomInfo Opt Out Lists | Yes | Yes | Yes | Yes |
| ReachOut Chrome Extension | Yes | Yes | Yes | Yes |
| Lists | My Records Only | Yes | Yes | Yes |
| ListMatch | – | Yes | Yes | Yes |
| Tagging | – | Yes | Yes | Yes |
| Integrations | – | Yes | Yes | Yes |
| Enrich | – | Yes | Yes | Yes |
| Alerts | – | – | Yes | Yes |
| WebSights | – | – | Yes | Yes |
| Events | – | – | Yes | Yes |
| News | – | – | Yes | Yes |
| Enhance | – | – | Yes | Yes |
| View Customization | – | – | Yes | Yes |
| Master Suppression | – | – | Yes | Yes |
| Monthly User Credits | – | – | Yes | Yes |
| Do Not Call | – | – | Yes | Yes |
| Ideal Customer Profile Score | – | – | – | Yes |
| AI-Generated Ideal Customer Profile | – | – | – | Yes |
| Workflows | – | – | – | Yes |
| NeverBounce Email Verification Checks | – | $ | $ | Yes |
| FormComplete | – | $ | $ | $ |
| InboxAI Premium | – | $ | $ | $ |
| Compliance API | – | $ | $ | $ |
| Data by Package | ||||
| Company Profiles | Yes | Yes | Yes | Yes |
| Contact Profiles | Yes | Yes | Yes | Yes |
| Direct Phone & Verified Email Address | Yes | Yes | Yes | Yes |
| Notice Provided Date | Yes | Yes | Yes | Yes |
| Accuracy Score | – | Yes | Yes | Yes |
| European Data | – | $ | $ | $ |
| Technologies | – | – | Yes | Yes |
| Org Charts | – | – | Yes | Yes |
| Scoops | – | – | Yes | Yes |
| Funding | – | – | Yes | Yes |
| Education & Employment History | – | – | Yes | Yes |
| Locations & Hierarchy | – | – | Yes | Yes |
| Web References | – | – | Yes | Yes |
| Mobile Phone & Personal Email | – | – | Yes | Yes |
| Attributes | – | – | $ | Yes |
| Intent | – | – | $ | Yes |
| Department Employee Counts | – | – | – | Yes |
How Much Does ZoomInfo Cost?
The cost of ZoomInfo depends on the package and the number of add ons. There are various options as of May 2022.
- Single user Pro Lite: $11,995 – 5,000 credits annually
- Professional: $15,995 – Up to 3 users included 5,000 credits/annually
- Advanced: $24,995 – Up to 5 users included 10,000 credits annually + 1,000/month/user
- Elite: $34,995 – Up to 5 users included
Then you have options you can include like ZoomInfo Engage or Chorus.
Then there are other features available like more data downloads or including additional data topics.
If ZoomInfo Pricing Is Too high, Check Out These ZoomInfo Alternatives
Here’s a list of free options if you need to acquire email addresses for free or want to know how to find phone numbers. These will not be as robust as ZoomInfo but they’ll get the job done if you’re looking to run an outbound campaign. If you’re ready to level your outbound game up, you may want to consider SalesLoft competitors that vary in price.
If you’re looking for a full on analysis of ZoomInfo Competitors we broke down a comparison of 12 different alternatives.
ZoomInfo only offers annual plans. Pricing may start below $10,000 a year which.
Pricing varies based on package and options selected with most packages falling in the $10,000 to $35,000 range.
