Are you looking for Buffer pricing for all the different plan options? We’ve got you covered so you know how much does Buffer cost when evaluating software in this category.
What is Buffer?
Buffer is a social media management platform made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. They’re a fully distributed team of 85 people living and working in 15 countries around the world and have grown from humble beginnings to more than 140,000 users.
Buffer is one of the more user-friendly social media management programs and their approach makes sharing content extremely easy. Once you’ve hooked up your social accounts, you can easily create a new post within the app. It lets you select the social accounts you want to use, automatically disallowing impossible combinations.
The tools Buffer uses to manage your social media include; Publishing where you can plan and publish your content for Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard; Analytics that enable you to get in-depth insights to grow your brand on social media, measure social media performance, create gorgeous reports, and get recommendations to grow reach, engagement & sales; Engagement – see all of your comments, stay on top of important interactions, and turn followers into fans using Buffer; and Start Page – a simple, beautiful, flexible link in bio page that brings together all of your best content in one place.
Buffer Pricing
Buffer offers a free plan to get started, a free trial and a full toolkit which can be paid on a monthly or yearly basis. Their plans are affordable and paid plans start from $6 per month. They also offer two months free for businesses on the annual paid plans as well as a discount on additional channels.
Buffer Pricing Plans
Free – For individuals and businesses getting started with social media.
- Basic publishing tools
- Landing page builder
Essentials – For professionals who use publishing, analytics & engagement tools.
- Planning & publishing tools
- Analytics tools
- Engagement tools
- Landing page builder
Team – For teams who want unlimited user seating, collaboration, and reporting.
- Planning & publishing tools
- Analytics tools
- Engagement tools
- Landing page builder
- Unlimited team members & clients
- Draft collaboration tools
- Easy, clear exportable reports
Agency – For marketing agencies with 10 or more social channels.
- Planning & publishing tools
- Analytics tools
- Engagement tools
- Landing page builder
- Unlimited team members & clients
- Draft collaboration tools
- Easy, clear exportable reports
- Custom access & permissions
- Agency-friendly pricing
Buffer Product Comparison
Buffer software is intuitive, feature-packed, and affordable. However, it might not suit your business needs. There are plenty of Buffer alternatives that could better meet your business needs and up the value you get from the software. One of these alternatives is Hootsuite, a leader in social media management.
Below is a comparison of Buffer and Hootsuite’s main features:
| FEATURE | BUFFER | HOOTSUITE |
| Automated Publishing | ✔️ | ✔️ |
| Contact Management | ✔️ | |
| Content Management | ✔️ | ✔️ |
| Conversion Tracking | ✔️ | |
| Customer Segmentation | ✔️ | |
| Keyword Filtering | ✔️ | |
| Multi-Account | ✔️ | ✔️ |
| Management | ✔️ | |
| Post Scheduling | ✔️ | ✔️ |
| Reporting/Analytics | ✔️ | ✔️ |
How much does Buffer cost?
| PLANS | ESSENTIALS | TEAM | AGENCY |
| Monthly | $6 per month per channel. Add additional channels for $6 per month. | $12 per month per channel. Add additional channels for $12 per month. | $120 per month per channel. Add additional channels for $6 per month. |
| Yearly | $5 per month per channel. Add additional channels for $5 per month. Billed at $60 per year. | $10 per month per channel. Add additional channels for $10 per month. Billed at $120 per year. | $100 per month per channel. Add additional channels for $5 per month. Billed at $1200 per year. |
If Buffer Cost is Too High or Not a Fit, Check out These Buffer Alternatives
- Hootsuite
- Agorapulse
- Loomly
- Sprinklr vs Sprout Social
- Sprout Social
- Zoho Social
