The company, Metadata, is a marketing operating software (OS) designed to help companies manage, automate, and optimize their marketing operations. Its platform is named after the core concept of metadata, which refers to data that describes other data. In the context of marketing, this includes data that inherits information about products, customers, and marketing campaigns. With this in mind, the team at Metadata seeks to provide a centralized platform for businesses to collect, organize, and analyze this information. Thus enabling them to make informed decisions that lead to better-performing marketing results. By doing so, businesses all over the world can leverage the platform to streamline operations, automate repetitive tasks, and access key insights to drive strategic thinking.
What Is Metadata Used For?
When it comes to digital marketing, taking advantage of various online marketing tactics has become critical for businesses looking to achieve success. With Metadata, startups, and large corporations now have the ability to leverage these tactics. Through the many products provided by the OS, marketing departments now have the capability to increase conversions, automate campaigns, eliminate wasteful spending and optimize campaigns to revenue.
- Increase Conversions
- Automate Campaigns
- Eliminate Wasted Spend
- Optimize Campaigns to Revenue
One of the key ways that users can leverage metadata software is by analyzing customer data to gain insights into their behaviors, preferences, and needs. Through the ability to develop several personalized Ad campaigns with A/B testing, users can now use Metadata to learn more about their intended audience. They can achieve this by obtaining data that showcases metrics ranging from the number of visitors down to specific results like the background of visitors themselves. In addition, businesses can even speak directly to their customers, which may increase the likelihood of conversion and revenue growth.
Not only can the platform improve targeting, but it can also help automate marketing operations, allowing businesses to save time and resources while increasing efficiency. By automating repetitive tasks such as campaign building, email marketing, and social media posting, businesses can free up their marketing teams to use their creativity to deliver strategic results. Processes that used to take weeks now only take days. As there will be faster campaign-to-launch times, an increase in your team’s capacity, and reduced marketing spend.
Another key benefit of Metadata OS is its ability to eliminate wasteful spending. With the help of tools that assist companies with automation, optimization, personalization, and more, teams can now spend less money when it comes to money. There are no more wasted dollars spent, but rather there are thoughtful dollars spent. This can assist businesses with identifying areas where they are overspending and adjusting their budgets accordingly.
The last advantage of Metadata is that the platform can be used to optimize campaigns for revenue growth. With the click of a button, teams can generate thousands of cells of data that provide teams with results detailed by key performance indicators (KPI). Through personalized KPIs, businesses are now able to track their pipeline growth and identify which campaigns are driving revenue. Which inevitably helps to promote flexibility and budget reallocation.
Who Uses Metadata?
Metadata intends to serve companies that focus on business-to-business (B2B) strategies. For example, a few of the clients that this OS serves to include Yelp, Zoom, Okta, Qualified, ThoughtSpot, and more. As you can see, the companies that are listed are largely SaaS-focused operations. Meaning that if your company sells these types of products, then Metadata can help your marketers achieve their goals.
- Yelp
- Okta
- Zoom
- Qualified
- GainSight
- Monte Carlo
- ThoughtSpot
- Social Chorus
What Does Metadata Do?
The platform offers a comprehensive suite of products that enable marketers from companies around the globe to optimize and drive revenue growth. At its heart, Metadata offers three core products: Base Platform, Meta Match, and Web Personalization – which are designed to help clients see their marketing efforts come to life.
- Base Platform
- MetaMatch
- Web Personalization
The Base Platform is the ideal product used for automating paid campaigns and driving more revenue. With its advanced targeting capabilities and real-time performance tracking, businesses can optimize their campaigns for maximum impact, freeing up valuable time and resources for other strategic initiatives.
MetaMatch, on the other hand, is designed to help businesses create advertising audiences using 10+ data sources. By leveraging a wide range of data, including website behavior, purchase history, and demographic information, businesses can create highly targeted advertising campaigns that are more likely to resonate with their target audience.
Finally, the Web Personalization product is all about delivering personalized experiences for every website visitor. Through generating reports on visitor behavior and preferences, businesses can create tailored experiences that are more likely to convert visitors into customers. From personalized product recommendations to targeted messaging, Web Personalization is a powerful tool for improving engagement and driving revenue growth.
How Does Metadata Work?
For companies looking to get a better understanding of how Metadata might work, we have got you covered. Below, you will find a step-by-step guide that summarizes how one might get started from sign-up to product implementation.
- Identify your marketing goals and objectives – Before you can begin using Metadata,you might want to develop a clear understanding of your marketing goals and objectives. Decide whether you are looking to increase brand awareness, drive more website traffic, or generate more leads. Doing so will help you better tailor your marketing efforts and maximize your results.
- Sign up for Metadata – After identifying your marketing goals, the next step is to sign up for Metadata by visiting the Metadata website and selecting the product or pricing package that meets your needs.
- Set up your account – Once completing the sign-up process, you will need to set up your account. This involves providing basic information about your business, such as your company name, website URL, and contact information.
- Connect your data sources – In order to fully leverage the power of Metadata, you will need to connect your data sources. This includes sources such as Google Analytics, Facebook Ads, and other marketing platforms. Simply enough, Metadata offers dozens of opportunities to integrate your account with various data sources, so that you can access valuable insights and optimize your campaigns for maximum impact.
- Set up your campaigns – Successfully completing the integration process will then enable you to set up campaigns. This involves selecting your target audience, creating your ad creative, and setting your budget and bid strategy. Metadata offers a range of advanced targeting options, so be sure to explore all the available options to find the ones that work best for your business.
- Monitor and optimize your campaigns – When your campaigns are launched it is important to monitor their performance and make adjustments as needed. Metadata provides real-time performance tracking and analytics, allowing you to quickly identify areas for improvement and make data-driven decisions to alter your campaigns as needed.
- Leverage additional Metadata products – Finally, don’t forget to explore the additional products offered by Metadata, such as MetaMatch and Web Personalization. These products can help you further optimize your marketing efforts and deliver personalized experiences for your customers.
Metadata Features
With Metadata, users can focus on developing their past, present, and future marketing solutions into comprehensive efforts. Through the power of features like retargeting, lead analysis, segmentation, omnichannel tracking, customization, performance measuring, and more, marketers can make every dollar count. More time can now be spent doing big things like strategy, creativity, and driving revenue. There is no more time needed to spend it doing low-value work.
| Retargeting | Omni-Channel Tracking |
| Lead Analysis | Campaign Customization |
| Segmentation | Campaign Measurement |
What Does Metadata Integrate With?
When it comes to integrating your tech stack with Metadata, you will be given access to 100+ applications to choose from. Once selecting tools to integrate with, your company marketers will be able to increase their work capacity and feel less tied down when it comes to multiple apps. Aside from that, let’s take a look at some of the possible applications that Metadata can possibly integrate with below.
- Quora
- Eloqua
- Marketo
- HubSpot
- Salesforce
- theTradeDesk
Who Are Metadata’s Competitors And Alternatives?
There are a number of Meta alternatives to keep in mind as marketing tools are a competitive market. Let’s take a look at a few of the tools below:
- 6Sense Revenue AI: Uses artificial intelligence to help businesses capture the right accounts and identify the right buying signal.
- Demandbase: Leverages account intelligence to assist with creating CRM maps, identifying technographic, and intent signals, and more.
- Terminus: Uses first-party data to enrich users with a multi-channel marketing experience.
- RollWorks: Helps companies grow revenue through tools like sales automation, web personalization, email signatures, and digital advertising.
Metadata Pricing
In terms of pricing, Metadata offers one comprehensive subscription package to choose from. For $60,000 per year, the Base Platform offers access to all of Metadata’s products. From running ad campaigns to optimizing web experiences, you can accomplish anything with the package. Each subscription contains its own customer success team, audience targeting features, campaign management capabilities, and integrations.
| Package | Price |
| Base Platform | $60,000/yr |
