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Sales Tools Reviews Blog for 2024

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Learn more about the various B2B sales tools your company might consider buying. Get pricing, understand what the tools are, and read comparison articles to make the best purchase decision. Adding sales tools to your company can be a game changer. There are various tools to consider, including CRMs, data providers, and sales engagement platforms. Also, there are many free options available for some very powerful products – check out this free trial for Cognism to try it out, and this ZoomInfo pricing page and review.

What Exactly is a Sales Tool?

A sales tool is any software, program, or platform that helps sales professionals improve productivity, organization, analytics, and effectiveness at any stage of the sales process. Some common examples include:

  • CRM (Customer Relationship Managers) like Salesforce – Track contacts, automate workflows, store communications, and analyze deal data
  • Email tools like Outreach or Mailchimp – Schedule sending, templates, analytics on open/click rates
  • Sales Prospecting tools – Identify potential leads through sources like Clearbit, Lusha, or
  • Lead/Deal Scoring tools like InsightSquared or Clari – Prioritize and project probability to close deals
  • Quote and Proposal automation like PandaDoc or CPQ software to speed up and format personalized bids professionally.
  • Sales Analytics platforms like Gong or – Log call and meeting interactions to study talk-patterns that result in won/lost deals.
  • Communication & Organization apps like SalesLoft for unity across teams

Any software that augmentation human selling capability, captures helpful sales data, eliminates manual tasks, and otherwise maximizes a salesperson’s efficiency and effectiveness customer by customer could qualify as a powerful sales tool.

What is the Most Popular Sales Tool Used by Most Companies in 2024?

The most widely adopted and utilized sales tool by most companies is a CRM (Customer Relationship Management) system, with Salesforce being the most popular sales tool CRM platform according to market share and usage.

Why is Salesforce the Most Popular Sales Tool?

  • Powerful features: Salesforce offers a robust and integrated range of capabilities from accounts/leads/opportunities tracking, native email integration, workflow automation tools, sales analytics dashboards, and more in one CRM ecosystem that drives productivity.
  • Cloud-based accessibility: As a leading SaaS platform, Salesforce’s cloud delivery model makes adoption easy with seamless mobile/desktop access, seamless upgrades, and continuous availability.
  • Market leadership: As the largest global CRM provider, Salesforce benefits from a massive developer/partner ecosystem creating integrated apps and supporting solution customizations that extend value.
  • Trusted platform: With decades of experience serving sales organizations of all sizes and industries, users trust Salesforce for scale, security, innovation and outstanding support behind the leader in the CRM category.

For an all-encompassing and ever-evolving CRM system with industry endorsement matched by massive cutsomizability, Salesforce stands as the preeminent sales tool relied upon by most modern sales teams to organize, manage and improve their productivity and process excellence when engaging customers.

What is a Sales Toolkit?

RevPilots covers sales toolkits at great length in the blog, but here is a quick snapshot:

A sales toolkit is a collection of selling resources, templates, guidelines, and assets that equip sales teams to effectively engage, qualify, pitch to, and convert prospects. The goal of a sales toolkit is to provide consistent best practices and materials for success across all customer interactions.

An example sales toolkit may contain:

  • Approved Presentation Decks with company/product overviews customized for buyer types
  • Proposal Templates highlighting various customer use cases and value propositions
  • Objection Response Guidance with examples for overcoming common obstacles
  • Negotiations Strategies providing viable options for discounts/incentives
  • Sample Discovery Questionnaires to profile customer needs methodically
  • Calculators or ROI models to convey monetary value to the client
  • Success Stories and Case Studies validating approach

What Sales Tools are Great for Sales Reps?

A good sales rep, often brought in by top sales recruiters, will have a strong sales kit toolbox when it comes to making sales.

  1. Salesforce CRM – The industry-leading CRM platform for organizing contacts, tracking deals, logging communications, and gaining insights to optimize funnel management. The ultimate productivity toolbox.
  2. – An excellent sales engagement platform for email/voicemail/text outreach automation at scale allowing reps to book 20-50% more meetings through personalized, metrics-driven sequencing.
  3. – Provides advanced sales conversation intelligence by capturing and analyzing all call, video and meeting interactions to uncover what actually works best with prospects across teams allowing reps to hone techniques.

The foundation of a sales force rep toolbox should absolutely include a master database for pipeline visibility, outbound tools that leverage automation and personalization for faster connections, and voice analytics bringing statistical guidance. This is our opinion, but read our sales tool guides in our blog below.

What Sales Tools are Great for Marketing?

Again this is just our opinion but we feel that these are 3 very useful sales tool that any marketer would benefit from:

  1. HubSpot CRM – An intuitive, all-in-one sales and marketing CRM platform for capturing leads across channels, tracking deals by stage, and analyzing campaign performance. Great visibility.
  2. Mailchimp – A popular email marketing automation tool allowing marketers to design templates, create drip campaigns, personalize messaging, automate outreach cadences and fully measure results.
  3. Google Analytics – The best-in-class web analytics service offering user behavior insights, campaign attribution modeling, conversion tracking tools, and custom dashboard reporting to optimize digital properties and ad spends.

What are the 30 Top Sales Tools Used by Most Companies and Sales Members?

This list below has been sourced from other sales tool blogs and is not necessarily an endorsement from Rev Pilots, but rather meant to be an overview on what sales tools are most used in 2024:

  1. Salesforce: The #1 CRM sales tool for tracking pipeline, accounts and email integration, hailed for its ecosystem.
  2. Outreach: Top sales engagement platform and outreach automation sales tool that books more meetings.
  3. Zoho CRM: Full-lifecycle customer experience sales tool built for pipelines and made affordable.
  4. HubSpot CRM: Free robust CRM sales tool seamlessly capturing leads and centralizing data.
  5. Pipedrive: Intuitive “sales-first” CRM sales tool renowned for ease-of-use with pipelines.
  6. Freshworks CRM: Omnichannel CRM sales tool billed as the 360-degree customer navigator.
  7. Insightly: Relationship-focused CRM sales tool aligning sales/marketing/services.
  8. Mailchimp: Leading email marketing automation sales tool for campaigns at scale.
  9. SalesLoft: Sales engagement sales tool generating more leads and converting pipeline with AI-driven features.
  10. Drift: Conversational marketing sales tool turning website traffic into pipeline with live chatbots.
  11. Top data enrichment sales tool for finding contacts and qualifying B2B leads instantly.
  12. AI sales communication sales tool optimizing engagement sequencing across channels automatically for meetings.
  13. Intelligent document creation sales tool with collaborative proposal building.
  14. Conversation intelligence sales tool providing guidance by analyzing sales calls.
  15. Leading conversation intelligence sales tool using AI to coach reps based on customer interactions.
  16. Salesforce Einstein: AI-powered sales tool from Salesforce scoring leads, predicting outcomes and more with automation and analytics.
  17. Revenue intelligence sales tool feeding reps real-time next step guidance during calls.
  18. Clari: Pipeline forecasting and analytics sales tool ensuring accuracy across opportunities.
  19. LinkedIn Sales Navigator: Social selling sales tool leveraging LinkedIn’s data to find prospects and build relationships.
  20. Outlier: Top business forecasting sales tool uncovering trends and predicting pipeline performance over time.
  21. Groove: Shared inbox sales tool so teams collaborate to respond to lead inquiries quickly.
  22. Yesware: Sales productivity platform and email tracking sales tool so reps know client engagement levels.
  23. PandaDoc: Proposal building sales tool generating personalized quotes and contracts fast with built in eSignatures.
  24. DocSend: Document sharing and analytics sales tool tracking document engagement data like opens and clicks.
  25. Contractually: Contract management sales tool centrally tracking expirations, renewals and more with notifications.
  26. Highspot: Sales enablement platform sales tool serving reps the right collateral and messages leverage.
  27. Seismic: End-to-end sales enablement solution and content management sales tool driving consistent messaging.
  28. Fivetran: Automated cloud ETL (extract, load, transform) sales tool keeping data flowing between platforms.
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