Sales conversations are the backbone to sales cycles and what your salespeople say can have a better impact than your product. That’s why comparing Gong vs Chorus to know which conversational intelligence tool is the best. Sometimes there just isn’t enough manpower—well, human power—to go around and shadow sales calls. This is where platforms like Gong.io and Chorus.ai come in. Both of these software as a service (SaaS) products use artificial intelligence to capture and analyze important data to give your sales team valuable insights to inform their next move.
At first glance, comparing Gong vs. Chorus reveals a lot of similarities and may lead you to believe that they are basically the same or could be interchangeable, but it’s a bit more complicated than that.
While Chorus and Gong are both AI-powered sales coaching platforms, founded in 2015, and offered users what they referred to as “Conversation Intelligence” until 2019, the two companies diverged in separate directions and now have more individual niches.
Here is everything you need to know when making a decision between Gong.io vs. Chorus.ai and which one is right for you and your sales team.
What is Chorus?
Owned by ZoomInfo, Chorus.ai is a sales coaching platform that uses intricate artificial intelligence technologies to help its users make smarter business decisions. Though Gong has redirected its operations, Chorus remains dedicated to its original mission of being a Conversation Intelligence software. This means that Chorus uses artificial intelligence to make data retrieved from sales conversations more valuable to its users by recording, transcribing, and analyzing them. This is a fantastic tool for those who want to get in-depth information about their day to day activities.
Chorus.ai’s artificial intelligence processes are so advanced that it can pinpoint strengths and weaknesses in sales calls, and can make recommendations on how to improve after analyzing patterns within the call data.
What is Gong?
As mentioned, Gong.io is a sales coaching platform that uses AI to capture data, making it understandable and informative for users. The software has separated itself from its competitor by pivoting and changing their offering from Conversation Intelligence to Revenue Intelligence.
This may seem like a simple rebranding, but it’s far more than just marketing buzzwords. Revenue Intelligence software does many of the same things that Conversation Intelligence platforms do, but includes marketing data in addition. This is important because it helps bridge the gap between marketing and sales divisions — a recurring issue for many companies is the lack of crossover between the two, despite how paramount it is for both to work together — making it possible for companies to work more efficiently.
Gong’s Revenue Intelligence software is not entirely developed, but its uses still go further than the typical Conversation Intelligence platform, making the argument between Gong vs. Chorus stacked depending on your needs.
Gong.io vs. Chorus.ai Use Cases
These artificial intelligence-based softwares may have similar functions, these services differ enough that your potential use case may help you decide between Gong vs. Chorus.
Gong Use Cases
- Sales teams use Gong.io to record and keep track of meetings without any extra effort. When sales officials don’t have to take notes during a call (because it is being recorded) they can focus on the conversation itself and focus their energy into making a sale. Plus, these recordings can be accessed at any time so that salespeople can review them and jog their memories about the call.
- Call recordings are used by sales teams to evaluate their effectiveness. Not only can managers use these recordings as a training tool, but Gong’s artificial intelligence can pinpoint key aspects that are useful to learn from.
- Sales teams can use Gong’s artificial intelligence “coach” to guide them towards their strengths and weaknesses, without the need for a manager to do this themselves.
- Many users share Gong’s call recordings with one another, an easy way for sales teams to communicate with one another without missing any details. These recordings can also be shared with the clients, keeping companies out of potentially damaging legal situations based on “he said, she said” allegations.
- Gong’s Revenue Intelligence features are used by marketing teams to analyze their efforts in comparison with those of the sales team, allowing the two divisions to work together.
Chorus Use Cases
- Chorus users employ the platform’s call recordings and analyses for demos and training sessions, presenting current and new hires with a library of videos that demonstrates what to do and what not to do.
- Subscribers use Chorus’ artificial intelligence to tailor coaching for each individual member of the sales team.
- Chorus’ in-depth recordings are a great way for teams to review calls and break down the sales member’s work and identify the customer’s reactions and needs.
- Finally, these recordings are captured and stored, allowing users to have easy access to important sales calls at any time and can search based on specific criteria.
Gong vs. Chorus Features
The most important factors in deciding between Gong vs. Chorus are their features — what can they offer you and your business? It is important to note that both platforms have different pricing tiers, which may mean that not all features are available to subscribers with cheaper payment plans.
This platform categorizes each of its features, or solutions, based on who will be using them and how they can benefit. The biggest downfall Gong has (at least in terms of features) is that they are not clearly categorized and explained, instead the platform gives a small amount of information then encourages visitors to try them out for themselves. Here are some of Gong’s most notable features:
- Deal execution insights are cultivated using artificial intelligence, giving users a look into the details of every sales call.
- Using data, Gong can provide accurate forecasting for every quarter.
- AI can rank sales members based on their call success, even pinpointing their strengths and weaknesses.
- Gong makes onboarding easy using role-specific learning.
- Managers can analyze the quality of conversations and coach their team based on customer receptiveness.
- Gong’s AI recognizes and analyzes patterns in customer behavior and market trends.
3. Marketing Solutions
- Strategic GTM initiatives bring sales and marketing together, allowing marketers to see how their campaigns affect customer purchases.
- Share and receive feedback on products and campaigns with customers and sales teams.
- Forecasting and trend prediction helps marketers get ahead of the competition.
4. Coaching Solutions
- Analyze team member’s skills, topic discussions, and adherence to company policies during calls, pinpointing where training is needed.
Since Chorus is a Conversation Intelligence software, it focuses on one aspect of your company: sales. The best part about their website is how Chorus is straight to the point, highlighting each feature in a way that is easy to understand and navigate. Here are some of Chorus’ best features:
- Call Recording: high-quality recordings with transcriptions. It should be noted that transcriptions will become more accurate over time, as AI learns more about conversation topics and words used.
- AI for Revenue Teams: Chorus’ AI uses a patented recommendation engine to quickly find and analyze words or topics that inspire risk, protecting the company’s bottom line.
- Onboarding and Skill Development: AI analyzes sales team member’s strengths and weaknesses, recommending coaching in needed areas, and helping to speed up the training and onboarding process.
- Market Intelligence: Analyze customer receptiveness and talking points, helping the sales team pinpoint what clients want from their product and for the future. This can then be cross-examined with competitor data, helping sales teams understand what won (or lost) them a deal.
Gong vs. Chorus Integrations
Second only to features, integrations are one of the most essential offerings from any SaaS platform. Sales teams need a number of different softwares, from Salesforce to Microsoft Office, and you need to know that your intelligence software can work alongside them. If your pre-existing softwares works with one platform and not the other, it could be the deciding factor when choosing between Gong vs. Chorus.
- Because Gong brands itself as a Revenue Intelligence company, covering more ground than its competitor, it offers a huge selection of available integrations for almost every niche. Plus, Gong is always looking for new ways to assist their subscribers, allowing users to request new integrations that would make their work easier, though the platform may already have what you need, as Gong offers more than 4,000 integrations. Here are some of Gong’s most valuable integrations:Google Workspace
- HubSpot CRM
- Cisco Webex Meetings
- Microsoft Teams
- Office 365
- Amazon Connect
Being owned by ZoomInfo, Chorus has access to a large amount of high-profile integrations that are sure to make your sales team’s job a breeze. However, they are not quite as eager to please as Gong, as their site advertises only 44 integrations. Here are some of the best integration Chorus offers its users:
- Amazon Connect
- Cisco Webex
- G Suite
- Microsoft Exchange
- New Voice Media
- Microsoft Outlook
Gong vs. Chorus Pricing
As helpful as any sort of solution may be, one of the most deciding factors between Gong vs. Chorus is price. For small startups, a small difference in price may mean the difference between paying rent on the office building or not having an office building at all… but you should be prepared to shell out a solid amount for either Gong or Chorus. However, in true SaaS fashion, neither Gong nor Chorus are transparent about pricing on their respective websites. On a positive note, both platforms offer a free trial to test out their products, which should be taken advantage of. This way, your sales team can get a feel for the platform before deciding if it is the right fit for your company.
Gong.io does not have their pricing public on their website, but by doing research across the web, it appears that there is an annual base price of $5,000 with an added $100-$200 per each individual user. It is unclear whether this is the highest or lowest of their price points, as users must contact the platform directly to get an accurate quote.
UPDATE: Confirmed Gong Pricing
Again, Chorus is secretive about its pricing but we have it listed here, which is to be expected from a service with such a wide scope. Some current users report paying roughly $1,200 per user license per year, which can result in exorbitant fees for large companies. Others say that their pricing is not consistent, with some user licenses being discounted or free, while others remain full price.
Gong vs. Chorus Reviews
Despite many SaaS companies earning negative reviews, both Gong and Chorus seem to be well-liked by the majority of their users. However, their most liked (and disliked) aspects differ, which may help you decide between Gong vs. Chorus.
With a majority of positive reviews from current users, here are some of the things reviewers love about Gong.io:
- Ease of use with little learning curve, Gong makes their platform simple to understand even for new users.
- Gong’s coaching tools are involved and help sales teams learn better practices based on their individual needs.
- Data and analyzation tools provide in-depth statistics.
- Marketing tools help sales and marketing divisions work together in more efficient ways.
Here is what people who don’t like Gong are saying:
- Gong needs better ways to explain to clients why they are being recorded, i.e. recommended language.
- The transcripts are not as accurate as they should be, but become more accurate over time.
- Not enough customization options.
Like Gong, Chorus is a favorite with its users. This is what current Chorus subscribers like best about the platform:
- Detailed data for recorded calls that are easy to organize and search.
- Recorded calls are high-quality and understandable.
- Chorus helps sales teams break down each call to pinpoint strengths and weaknesses.
Even well-liked platforms have their weak points. This is what users don’t like about Chorus:
- Transcription services are not accurate and have to be edited manually.
- Chorus alerts clients that they are being recorded in a way that is too obvious, leading to uncomfortable meetings.
- Analytics could be more personalized with a better ability to tailor them to individual needs.
Gong vs. Chorus: Which is better?
Both platforms are valuable tools to help any sales team reach their goals. With similar functionalities, Gong vs. Chorus differs the most when evaluating user needs. Though Gong’s Revenue Intelligence features still have a way to go, they are improving everyday, making it the better of the two platforms for users who want more mobility when it comes to integrating sales and marketing.
Still not sure? Here are the highlights of Gong.io vs. Chorus.ai to help you compare:
|Platform focus||Revenue Intelligence||Conversation Intelligence|
|Call recording and transcription||Yes||Yes|
|Call analyses and recommendations||Yes||Yes|
|Price||$5000 base, ~$100-$200 per user, per year||~$1,200 per user, per year|
If you’re not ready for Gong or Chorus because you need more sales calls. Check out our post on Sales Prospecting Strategies to get more clients.