Outplay was created as a sales engagement and enablement platform that offers clients the opportunity to increase meetings with multiple channels. Through features like outbound sales automation, prospect tracking, and meeting scheduler, Outplay is able to support sales development representatives (SDRs), business development representatives (SDRs), and account executives with hitting meeting targets. By providing businesses with these features to strategically communicate, personalize campaigns, and increase their client reach, Outplay can support the needs of businesses struggling to streamline their sales process, increase productivity, and drive revenue growth.
What Is Outplay Used For?
There is a myriad of reasons why sales and marketing teams take advantage of Outplay’s platform. From being able to ensure that campaigns are reaching prospect inboxes to reducing the manual burden of reporting sales activity, Outplay can increase the efficiency of many businesses. Let’s take a dive into some of the key use cases for the service:
- Prevent blacklisting
- Personalize outreach campaigns
- Automate outreach and follow-ups.
Outplay’s sales engagement platform can be used to prevent blacklisting by using advanced email deliverability features such as email list cleaning and email verification, which can help ensure that your emails are being sent to valid and engaged recipients. Additionally, the platform’s email tracking and analytics features can help you identify and address any issues that may be causing your emails to be marked as spam and lead to decreased deliverability.
The platform can also be used to personalize outreach campaigns by providing you with detailed insights into each recipient’s behavior and interests, which can be used to create targeted, relevant messaging. For example, you can segment your contact list based on criteria such as job title, company size, or industry, and then craft custom messaging that speaks directly to the specific needs and pain points of each segment.
Finally, the platform can be used to automate outreach and follow-ups by allowing you to schedule and automate the sending of emails and other communications, as well as set up automated reminders and follow-up tasks for yourself and your team. This can help ensure that you are consistently following up with leads in a timely and effective manner, without the need for manual effort.
Who Uses Outplay?
Currently, there are hundreds of sales teams across the globe that are using Outplay to improve and streamline their sales processes. From Owler and Yellow.ai to Plum and Volopay, many startups and other fast-growing companies are taking advantage of Outplay’s unique feature set to accomplish sales and marketing tasks.
On a deeper level, the customer profile for Outplay would likely include businesses looking to improve their sales performance and customer engagement. These customers are likely to come from all types of industries such as SaaS, healthcare, financial services, manufacturing, and more. Within these industries, the platform is likely to be used by sales managers, sales representatives, and other sales professionals who are looking for tools to help them connect with potential customers, build relationships, and close deals.
- Sales Managers
- Account Executives
What Does Outplay Do?
Outplay is a sales prospecting tool that helps sales teams identify and reach potential customers. It achieves this by monitoring prospect activity after a new marketing campaign, enabling teams to create outreach sequences, and analyzing metrics to identify areas of improvement.
- Helps sales teams prospect.
- Monitors prospect activity after a campaign.
- Enables teams to create outreach sequences.
- Analyzes metrics to identify areas of improvement
One of the key features of Outplay is its ability to monitor prospect activity. This allows sales teams to see which prospects are engaging with their marketing campaigns, and identify those who may be more likely to make a purchase. This information can then be used to create targeted outreach sequences, which can increase the chances of converting a prospect into a customer.
With respect to developing and managing outreach sequences, this can be accomplished by creating custom email templates, scheduling follow-up messages, and tracking the progress of each prospect. This allows sales teams to streamline their prospecting efforts and focus on the most promising leads.
Finally, Outplay provides analytics and metrics to help sales teams identify areas of improvement. This can include data on open rates, click-through rates, and conversion rates, which can be used to optimize marketing campaigns and improve the overall performance of the sales team.
How Does Outplay Work?
Outplay has developed itself into an intuitive platform so that sales and marketing teams can get right to action. Below, we will learn about some of the steps about how Outplay’s sales engagement platform might work for you.
- To start using Outplay, you’ll need to create an account by providing some basic information, such as your name, email address, and company details.
- Once your account is set up, you’ll be prompted to import your contacts into the system. This can be done by uploading a CSV file or by connecting your email or CRM account.
- Next, you’ll need to create a campaign. This can be done by selecting a template or by creating a custom campaign from scratch. You’ll need to provide some basic information, such as the campaign name and the recipients.
- Once your campaign is set up, you’ll be prompted to create an outreach sequence. This can be done by creating custom email templates, scheduling follow-up messages, and tracking the progress of each prospect.
- Outplay allows you to monitor prospect activity, so you can see which prospects are engaging with your marketing campaigns, and identify those who may be more likely to make a purchase.
- Outplay provides analytics and metrics to help you identify areas of improvement. This can include data on open rates, click-through rates, and conversion rates, which can be used to optimize marketing campaigns and improve the overall performance of the sales team.
- With the data provided, you can optimize your campaigns and improve your sales efforts. You can also use Outplay’s analytics to identify patterns and trends in your prospects’ behavior and adjust your outreach strategy accordingly.
- With the help of Outplay, you’ll be able to reach more potential customers, engage them with personalized messaging, and increase your chances of closing deals.
Outplay offers a plethora of features to help sales teams prospect, engage, and convert potential customers. In the table below, are some of the core offerings that Outplay offers to its clients so that they can track the status of their emails, manage meeting times, reach channels in multiple ways, create custom campaigns, and identify areas of improvement.
|Email Tracking||Email Marketing|
|Meeting Management||Lead Management|
|Multi-Channel Communication||Reporting and Analytics|
What Does Outplay Integrate With?
In order to improve team efficiency. Outplay’s platform has enabled sales and marketing teams to integrate with their company-specific tech stack. In addition to the possible app integrations, Outplay is on a mission to constantly update and provide users with more integrations in the future.
- Office 365
- Google Calendar
- Microsoft Dynamics
Who Are Outplay’s Competitors And Alternatives?
Some of the main competitors of Outplay include Klenty, Salesloft, Outreach, SalesBlink, and Mailshake. All of these alternatives offer a range of features that can help sales teams to prospect, engage, and convert potential customers, but they also have their specific differences and target different types of businesses. It’s worth trying out a few options to find the one that best fits your company’s needs.
- Klenty: Offers sales and marketing teams the opportunity to book more meetings with multi-channel distribution.
- Salesloft: The all-inclusive CRM platform for sales teams looking to drive in more revenue with various communication and digital abilities.
- Outreach: A cloud-based solution designed to provide sales intelligence for teams.
- SalesBlink: This platform acts as a comprehensive CRM for teams to manage prospects, start outreach, and manage their data.
- Mailshake: A modern sales engagement platform for teams to create personalized cold emails to connect with prospects.
Outplay’s pricing plan is based on the number of users and the features, integrations, and capabilities you need to grow your sales department.
|Enterprise||Talk to sales||Talk to sales|
The pricing plans are divided into different tiers, starting from free to enterprise. The basic plan usually includes a limited number of users and basic features like email tracking, lead management, and analytics. As you move up the tiers, the number of users and the range of features and capabilities increase. It’s recommended to reach out to Outplay’s sales team to get more information about their pricing plans and to find the one that best fits your company’s needs.
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