This articles covers an in-depth comparison of UpLead vs ZoomInfo — looking at the product offerings in a head to head comparison.
In any industry, the most difficult thing about running a successful business is finding and marketing your products to the right customers. For those working with B2B startups, this proves to be a unique challenge since your customers aren’t just individuals, but other businesses.
Closing a sale is difficult enough, but becomes much easier when B2B companies are able to locate the most compatible clients and reach out at the exact moment they are ready to buy. This would be an almost impossible task—if it weren’t for market intelligence platforms.
Serving as any B2B company’s (not so) secret weapon, market intelligence platforms take the guesswork out of b2b lead generation. Still, there is a bit of guessing involved considering there are many of these platforms to decide between, two of the most popular marketing intelligence services being ZoomInfo and UpLead. ZoomInfo has been a leader in the B2B space since 2019, but UpLead has quickly gained popularity as an alternative.
Here is everything you need to know to help you decide between UpLead vs ZoomInfo and which one is right for your company.
What is UpLead?
Marketing intelligence platforms go by a lot of names and Southern California-based UpLead is no different. Touting itself as a sales intelligence and lead generation tool, UpLead features a sizable database of company contacts to help B2B companies create comprehensive prospect lists in a streamlined manner. Unlike other marketing intelligence platforms that do a little bit of everything, UpLead places its focus on doing what it says it will do: providing its users in-depth information about millions of companies and people, using real-time verification for email addresses and phone numbers to ensure high levels of data accuracy.
UpLead features a sleek and modern interface that is easy to use for both beginners and experts. With over 85 million contacts over 200 countries, UpLead is a solid ZoomInfo competitor for those who just want the data.
What is ZoomInfo?
First released in 2000 (and rebranded in 2019 after being acquired by DiscoverOrg), ZoomInfo is a top competitor in the market intelligence platform industry. The platform uses artificial intelligence to scan millions of online resources—including news articles, job postings, press releases, and Securities and Exchange Commission filings—in order to offer its users a huge database of information.
ZoomInfo aims to serve as a comprehensive, complete information database for its users that eliminates the need for additional outside resources. In fact, ZoomInfo boasts a contact base of over 59 million email addresses in the United States and 113 million across the world. With a number of available integrations, features and customer relationship management (CRM) tools, ZoomInfo has become a valuable tool for those inside the B2B industry and outside the B2B industry.
UpLead vs ZoomInfo Features
Both platforms offer their users a bevy of useful features to sweeten the deal—a necessity considering market intelligence platforms tend to be expensive. However, UpLead’s features are focused on providing its users with all the data they need to create connections, while ZoomInfo offers a large number of additional (read: paid) services that allow users to leverage that data in unique ways. Both tools are used mostly for outbound lead generation. Here are some of each platform’s best features to help you decide between UpLead vs ZoomInfo.
Unlike ZoomInfo, UpLead is less focused on being a platform that can be used by everyone. Instead, their features are catered to their original audience, B2B companies. Though it does make UpLead’s use cases narrower, their tools and features are perfect for small businesses, startups, and large B2B companies alike. Here are some of UpLead’s most valuable features:
The platform’s quintessential feature. Prospector is UpLead’s lead generation machine, boasting more than 85 million contacts in over 200 countries with a whopping 95% data accuracy. These results are even more accurate as Prospector uses real-time verification to ensure data is up to date when contacts are pulled (and a little help from users, more on that next!). Users can create even the most specific of contact and lead lists using Prospector’s 50+ search criteria options.
- Data Enrichment
One of the biggest reasons why UpLead has such accurate data is their Data Enrichment feature, which allows users to add and update contact information on their lists. Other marketing intelligence platforms don’t allow users to append their lists, only giving them the ability to add notes on contacts. UpLead users can first pull contacts and verify their data in real time using Prospector, then add any additional details (in 50+ data fields) they may learn later. UpLead can verify the data added by Data Enrichment users and add it to a contact’s profile, making their contact info more valuable for all their users.
- Data API and Chrome Extension
UpLead users can implement and integrate the platform’s API (application programming interface) to uncover contact data from across the web. For example, users can look up contacts based on an email address or domain name, which reveals the contacts’ phone numbers, LinkedIn profiles, additional email addresses, and more. Similarly, UpLead’s Google Chrome extension allows users to find contact information by visiting someone’s website or LinkedIn profile, making data accessible across the web—even for those who aren’t quite so technologically inclined.
- Email Verification
UpLead’s Email Verification feature is by far one of the most impressive tools offered by any marketing intelligence platform. Not only can it verify emails in real-time to ensure they are valid, but it will flag accept-all and catch-all email addresses so that users can contact a real person rather than hitting an auto-inbox.
As mentioned, ZoomInfo offers a huge amount of features and tools, separating the platform into four subsections, each aimed at a different use case: SalesOS, MarketingOS, TalentOS, and OperationsOS. Each of these segments have different features aimed towards the users it serves, but it is unclear which features cost more or are included with the price of subscription. Depending on your needs, not every feature will be useful to you, so for a better comparison between UpLead vs ZoomInfo, here are a few of ZoomInfo’s most valuable sales-geared features:
Powered by customer surveys and ZoomInfo’s in-house research team, ZoomInfo Scoops are short, actionable intelligence leads that give users the “scoop” on contacts, such as the individual or company’s newest project, changes in leadership, and more. This helps sales teams swoop in to secure a deal when the time is right.
ZoomInfo’s Intent feature is an impressive data analyzation tool. Using artificial intelligence, Intent analyzes patterns in contact data during the sales cycle, notifying users when the contact is most likely to want to purchase based on their prior purchasing habits.
ZoomInfo Analytics is a feature that is geared towards managers and team leaders to help them guide their subordinates to success. Analytics recognizes patterns, cycles, and analyzes data from contact and customer interaction to highlight users’ strong and weak points. This is a great tool for training, as it helps managers pinpoint weaknesses in each of their team member’s sales tactics.
- Engage by ZoomInfo
First, it’s important to note that Engage by ZoomInfo is not a basic feature and costs extra depending on the subscription tier purchased. However, Engage appears to be a feature that is well worth it. With Engage, users can trigger automated sales tactics based on current market trends, tailor conversations based on accounts, and access enhanced analytics for training and team learnings. Check out these SalesLoft alternatives if you’re considering Engage.
UpLead vs ZoomInfo Integrations
In this day and age, software is nothing without integrations. Every company uses a wide range of software, and if those softwares do not work together seamlessly, it can add undue stress—not to mention communication issues—between you and your employees. Both ZoomInfo and UpLead offer a number of compatible integrations for their softwares, ensuring that you will have all of the programs you need right at your fingertips. So you can choose the marketing intelligence system that can integrate with the apps you need to use, here is what UpLead vs ZoomInfo has to offer.
- With more than one million years since its debut three years ago, UpLead has established itself as a major competitor in the marketing intelligence platform industry, in part due to its integrations. UpLead offers direct integration with the most commonly used partner apps and more than 1,500+ through Zapier. Here are some of UpLead’s best platform integrations:Salesforce
- Microsoft Dynamics 365
As a massive marketing intelligence platform with a large user base, ZoomInfo strives to have as many integrations as possible available to its customers. Still, ZoomInfo has fewer compatible integrations than you may expect, likely because ZoomInfo only wants to offer the integrations that work seamlessly with little to no bugs. Here are some of ZoomInfo’s available integrations:
- ReachOut for Sales
- ReachOut for Recruiters
- Google Cloud Platform
- Microsoft Dynamics 365
- Sales Robots
- NeverBounce API
- NeverBounce Clean
- ZoomInfo Enrich
- Zoho CRM
UpLead vs ZoomInfo Pricing
As important as features and compatible integrations are, let’s face it: price is a huge factor when deciding between UpLead vs ZoomInfo. Here’s what both platforms will cost.
One thing we love about UpLead is the fact that the platform is transparent about its pricing, unlike many other marketing intelligence platforms (looking at you, ZoomInfo). As an added bonus, UpLead gives new users a free trial. The platform offers multiple price points, but these are based on use, called Credits. Here’s how much UpLead costs:
|Package||Features||Price (per month)|
|Essentials||One user Verified emails and phone numbers Mobile direct dials Company news Chrome extension CRM Integrations||$74|
|Plus||All features included in the Essentials package One user Data Enrichment Company news alerts Advanced search filters Suppression list uploads Technographics Enrichment API Email pattern intelligence||$149|
|Professional||All featured included in the Plus package Up to five users Intent data All search filters Full API access Prospector pro API Competitor Intelligence||$299|
ZoomInfo SalesOS has three different subscription tiers, Professional, Advanced, and Elite. Depending on the package chosen, some features are not included, and some features—like Chorus, Chat, and Engage—are only available for an additional cost on top of the subscription price. ZoomInfo is more expensive than many of its competitors and has one major drawback: the platform requires a minimum contract of two years. Check out the ZoomInfo Pricing here, this is the cost of ZoomInfo as of 2021 (not including additional products, users, or features):
|Package||Features||Price (per year)|
|Professional||Company data Direct dial Prospect lists Territory management filters||ZoomInfo Pricing|
|Advanced||All features included in the Professional package Location and hierarchy data Social media links for clients Intent feature Lead building recommendations||ZoomInfo Pricing|
|Elite||All features included in the Professional and Advanced packages Real-time buyer intent Sales automation Contact Tracking Advanced company data AI-generated demographic profiles||ZoomInfo Pricing|
UpLead vs ZoomInfo Reviews
As much as companies would love potential customers to ignore their online reviews, it’s important to hear what current and previous customers have to say. Here’s what reviews are saying about UpLead vs ZoomInfo.
UpLead absolutely dominates ZoomInfo when it comes to reviews. On almost every online review website, UpLead has earned stellar ratings and reviews with a minimal number of negative reviews. Here’s what reviewers have to say about UpLead:
- PRO: Easy to Use
Reviewers love that UpLead is easily understood by even the freshest beginners.
- CON: Doesn’t Offer Extensive Tools
Though UpLead is singularly focused on being a lead generation platform, many reviewers wish that it had more to offer in terms of features.
- PRO: Accessible and Helpful Customer Service
Customers note that UpLead’s live chat representatives are available around the clock, and even when they’re offline, they still respond quickly and are more than pleasant.
- CON: Auto-Renew
Multiple customers note that while they liked UpLead, they wished that their subscriptions did not auto-renew monthly and were notified that they would be.
With so many users over the years, ZoomInfo has had time to accumulate a number of reviews across the internet—both positive and negative. For the most part, users feel positive to neutral about ZoomInfo, but note that the platform has some serious issues that need to be addressed. Here are the five things most mentioned by current and previous ZoomInfo users:
- PRO: Seamless Integrations
ZoomInfo may not have a huge integrations library, but the ones that are offered integrate seamlessly with little issues or bugs. While ZoomInfo has a small amount of compatible integrations, the ones the platform does offer integrate seamlessly with few issues.
- CON: Contact Information is Incorrect or Out of Date
It’s reasonable for there to be a few mistakes in a database as large as ZoomInfo’s, but customers complain that they frequently come across information that is incorrect or out of date.
- PRO: In-Depth Contact Information
It may not always be correct, but users seem to like how comprehensive ZoomInfo’s database is, as it offers client titles, email addresses, phone numbers, revenue, what CRM they use, and more.
- CON: Bad Customer Service
One of the most frequently mentioned complaints from current users is ZoomInfo customer service—that is not a good sign. Reviewers mention that they are slow to respond and generally unhelpful, with some representatives being just plain rude.
Verdict of UpLead vs ZoomInfo: Which is better?
Though UpLead and ZoomInfo are similar tools, their scopes vary. When deciding between UpLead vs ZoomInfo, you need to examine your needs to deduce which marketing intelligence platform fits the bill.
If you are looking for a marketing and sales intelligence platform to generate leads and pull contact information, but not much else—UpLead is the best choice for you. As an added bonus, UpLead is cheaper than ZoomInfo and allows you to pay on a monthly basis.
If you need a platform that can do it all and don’t mind paying a bit more, ZoomInfo has so many features and tools that can get the job done.
Alternatives to UpLead and ZoomInfo
UpLead and ZoomInfo aren’t the only market intelligence platforms on the market. The industry is full of competitors (you can read about some of the ZoomInfo Competitors here, so if you can’t decide between UpLead vs ZoomInfo, check out these alternatives:
You can also read other ZoomInfo Comparisons